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AllttA

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AllttA
Background information
OriginNantes, France, Los Angeles, U.S.
Genres
Years active
  • 2015–
Labels
Members * 20Syl
Websitealltta.com

*AllttA* is a French-American electronic hip hop duo formed in 2015, consisting of producer 20syl (C2C, Hocus Pocus) and American rapper Mr. J. Medeiros. The duo’s music blends electronic beats with elements of hip hop, exploring various themes and styles.

Career

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The Upper Hand & Facing Giants

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In 2016, AllttA released their debut album *The Upper Hand*, which gained significant attention through performances at major festivals like Vieilles Charrues and Solidays. The following year, they continued building momentum with the *Facing Giants* single series, releasing nine tracks, including the standout "Muggsy Bogues."

"Muggsy Bogues" Video

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The 2017 music video for "Muggsy Bogues," part of the *Facing Giants* series, featured a documentary-style approach exploring the experiences of young people with hearing impairments. Using innovative technology, the video allowed viewers to feel vibrations from the music. It received praise for its unique portrayal of the hearing-impaired community.[1][2]

"Savages" Single

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In 2019, AllttA released "Savages," which used artificial intelligence (AI) to recreate the vocal style of rapper Jay-Z. The track, which raised ethical questions about AI in music, garnered media attention from outlets like *Rolling Stone*, *Le Parisien*, and *The New Yorker*.[1][2][3][4][5][6][7][8][9][10]

Curio Parts 1 & 2

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In 2023, AllttA released *Curio Parts 1 & 2*, an album series accompanied by a limited edition embossed vinyl. The duo also headlined at Paris’s Élysée Montmartre in the same year.[11]

Collaborations and Media Coverage

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AllttA frequently collaborates with tech YouTuber Marques Brownlee, whose videos often feature the duo's music.[9][12]

Discography

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  • 2016 The Upper Hand
  • 2017 Facing Giants
  • 2020 "Ampersand" Single
  • 2023 "Savages" Single
  • 2023 Curio Part l & ll

References

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  1. ^ a b "Entre musique et surdité, Alltta dévoile 'Muggsy Bogues'". www.bewaremag.com. October 25, 2017.
  2. ^ a b Kahlioui, Jalal (October 25, 2017). "CLIQUE EXCLU : AllttA dévoile le clip "Muggsy Bogues" en langue des signes". Clique.tv.
  3. ^ à 19h28, Par Laura Wojcik Le 4 avril 2023 (April 4, 2023). "VIDÉO. Le groupe AllttA qui a sorti un feat avec Jay‑Z (mais pas vraiment) réagit à la polémique". leparisien.fr.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ^ Chayka, Kyle (April 7, 2023). "A.I. Pop Culture Is Already Here" – via www.newyorker.com.
  5. ^ Pozzobon, Vicky (April 4, 2023). "Incroyable : AllttA sort un feat avec Jay-Z créé grâce à une IA... et c'est bluffant - TSUGI".
  6. ^ ""C'est perturbant tellement c'est bien fait" : grâce à l'IA, ce duo franco-américain s'est offert un featuring avec Jay-Z... sans Jay-Z". www.purebreak.com. April 10, 2023.
  7. ^ ""On est dans l'expérimentation, dans le questionnement de ces technologies" : un duo de musiciens recrée la voix du rappeur Jay-Z par intelligence artificielle et suscite le débat". Franceinfo. April 8, 2023.
  8. ^ Stokel-Walker, Chris (April 17, 2023). "Fake Drakes And Counterfeit Kanyes: The Internet Is Suddenly Full Of AI-Generated Hip-Hop". BuzzFeed News.
  9. ^ a b "x.com".
  10. ^ "AI voice filter mimicking billionaire rapper Jay-Z raises concern as spectre of AI learning looms | The Straits Times".
  11. ^ Meunier, Clémence (March 22, 2017). "En direct d'AllttA (20syl & Mr. J. Medeiros) à l'Elysée Montmartre - TSUGI".
  12. ^ "Marques Brownlee - NamuWiki".