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Iddarammayilatho

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Iddarammayilatho
Theatrical release poster
Directed byPuri Jagannadh
Written byPuri Jagannadh
Produced byBandla Ganesh
StarringAllu Arjun
Amala Paul
Catherine Tresa
Shawar Ali
CinematographyAmol Rathod
Edited byM. S. Rajashekhar Reddy (S. R. Shekhar)
Music byDevi Sri Prasad
Production
company
Distributed byBlue Sky[citation needed]
Release date
  • 31 May 2013 (2013-05-31)[1]
Running time
143 minutes
CountryIndia
LanguageTelugu
Budget₹ 330 million[2]

Iddarammayilatho (transl. 'With two girls') is a 2013 Indian Telugu-language romantic action film[3] written and directed by Puri Jagannadh. It stars Allu Arjun, Amala Paul, Catherine Tresa and Shawar Ali, while Brahmanandam, Ali, Nassar, Pragathi, Tanikella Bharani, Tulasi, Subbaraju, and Rao Ramesh play supporting roles. The film was entirely shot in Spain and Paris.[4] Bandla Ganesh has produced the film under Parameswara Art Productions. The film was simultaneously dubbed and released in Malayalam as Romeo & Juliets.[5] Iddarammayilatho was released in 1,600 theaters worldwide on 31 May 2013.

Plot

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The Central Minister is facing accusations over possessing black money of ₹1 trillion (equivalent to ₹1.7 trillion or US$20 billion in 2023) and money laundering it into Europe through his unsuspecting daughter Akanksha, a psychology student who goes to Barcelona to pursue higher education. Akanksha finds a diary in her flat in Barcelona, and out of curiosity, she starts reading the it, which unfolds the romantic drama between Sanju Reddy and Komali Sankaraabharanam. Akanksha gets engaged in Paris with her father's henchman Shawar Ali. Incidentally, she runs into Sanju and gets to know him.

Sanju is an engineer-turned-lead guitarist of a music band and makes his living through the stage and street performances. As narrated in the diary, Komali comes from an orthodox Telugu Brahmin family. She is interested in classical music and ends up learning the violin at a musical school in Barcelona under fiddle professor, Brahma. In a twist of fate, she falls in love with Sanju and gets approval for their inter-caste marriage from their parents in India. Komali unknowingly gets caught after video footage that she accidentally shot while Shawar kills the Spanish ambassador, in the process of money laundering.

Sanju saves Komali from these henchmen on a couple of occasions; this is where the story in the diary ends abruptly. Out of curiosity, Akanksha starts questioning Sanju about their love story, and, in the process, ends up with disturbing facts. On continuous asking by Akanksha, Sanju tells her that Komali is dead. It is then shown in a flashback that for fixing the marriage of Sanju and Komali, their parents had come to Spain. It was at that time that Komali is kidnapped by Shawar's brother, and when Sanju comes to save her, Komali is murdered by the brother. In a fit of rage, Sanju stabs the whole gang to death, and Shawar's brother goes into a coma.

On hearing this, Akanksha feels sorry for Sanju and falls in love with him. She also tries to bring him out of the memory of Komali but in vain. Meanwhile, Akanksha spots Komali crossing a street. Akanksha runs to Sanju to tell him about Komali, but at that time, Sanju gets surrounded by Shawar's men. Sanju, while trashing up Shawar's men, tells Akanksha that it was his plan to trap her in his love to avenge the death of his and Komali's parents at the hands of Shawar. It is then shown in a flashback that after beating up Shawar's brother, Sanju had taken Komali's body to the hospital, from where Sanju's father calls up the Central Minister to arrest Shawar in Spain after watching the video footage.

The Central Minister then calls up Shawar to finish off this trouble in order to save himself. Shawar then goes to the hospital, kills Sanju's and Komali's parents, and attacks Sanju and Komali, who are presumed dead. However, Sanju and Komali did not die. It is revealed that Sanju had been waiting all this time to get his revenge; he made Akanksha the pawn in this game; and it was he who faxed their photo in order to make Shawar jealous so that Shawar himself will come to kill Sanju. Sanju and Shawar engage in a battle in the forest, where Sanju kills Shawar and his brother with Akanksha's help. Sanju and Komali live happily, while Akanksha lives alone.

Cast

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Production

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In September, Amala Paul was selected to play one of the female leads. First the makers chose Tapsee Pannu for another role, which was later received by Richa Gangopadhyay.[6] But Richa was officially replaced and Tapsee Pannu was selected as the second female lead in the movie.[citation needed] Later, Catherine Tresa replaced her.[7] Chakri was the initial choice for music director but Devi Sri Prasad was hired later.[citation needed] The film was officially launched on 18 October 2012 at Ramanaidu Studios in Hyderabad.[citation needed] Filming took place in Spain in February 2013.[8] First Look of the movie was launched on 10 March 2013.[9][10] The director winded up films and went to shot digitally using Arri Alexa cameras with ultra primelenses.[citation needed] A theatrical trailer was released on the occasion of Allu Arjun's birthday on 8 April 2013.[11]

Soundtrack

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Iddarammayilatho
Soundtrack album by
Devi Sri Prasad
Released29 April 2013
Recorded2012–2013
GenreFeature film soundtrack
Length25:43
LanguageTelugu
LabelAditya Music
ProducerDevi Sri Prasad
Devi Sri Prasad chronology
Mirchi
(2013) 		Iddarammayilatho
(2013) 		Singam II
(2013)

Devi Sri Prasad, composed the music, collaborating for the sixth time with Allu Arjun and for the first time with Puri Jagannadh. Pop and reggae singer Apache Indian has teamed up for Devi Sri Prasad to sing a song in this film, which is the first time Apache Indian has sung a Telugu song in his career. Suraj Jagan also sang a song in this movie, marking his first collaboration with Devi Sri Prasad. The audio launch took place on 29 April 2013 at Shilpakala Vedika in Hyderabad.[citation needed]

Track-List
No.TitleLyricsArtist(s)Length
1."Run Run"Ramajogayya SastryApache Indian, Sharmila, Benny Dayal5:03
2."Shankarabharanamto"Devi Sri PrasadMano, Suchith Suresan, Ranina Reddy4:25
3."Violin Song (girl just)"Viswa, David SimonDavid, Anitha4:24
4."Ganapati Bappa"Bhaskarabhatla Ravi KumarSuraj Jagan3:29
5."Top Lechipoddi"Bhaskarabhatla Ravi KumarSagar, Geetha Madhuri4:18
6."Run Run (Remix)"Ramajogayya SastryApache Indian, Devi Sri Prasad, Sharmila4:00
Total length:25:43

Reception

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The audio got a positive response. APHerald.com gave a review stating "Refreshing tracks from Devi Sri Prasad and this time stylish star Allu Arjun got stylish songs too from DSP."[12] Cineoutlook.com gave a review stating "Very good musical scores. Going to rock in the coming days…"[13]

Release

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The film's overseas rights are owned by Blue Sky for approximately ₹30 million (equivalent to ₹51 million or US$610,000 in 2023)[citation needed] It released worldwide on 31 May 2013 with a U/A Certificate from the Censor Board.[14] The movie released in a record no. of 175+ screens in overseas by Bluesky with Digital Quality on 30 May 2013.[15]

Reception

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Jeevi of idlebrain.com gave a rating of 3 on a scale of 5 and opined that the first half is entertaining. "It's a stylish film though emotions didn't work."[16] Mahesh S Koneru of 123telugu.com gave a review stating "'Iddarammayilatho' is a very stylish offering from Puri Jagan. Allu Arjun's performance, Catherine's glamour and the action sequences are assets for the film. The slow pace in the second half and the absence of traditional Puri Jagan elements like heroism and punch dialogues might hamper the overall experience."[17] Girija Narayan of Oneindia Entertainment gave a review stating "Iddarammayilatho is definitely a good movie to watch. The movie gets a lot more interesting in the second half. The climax definitely lets the viewers go home happy."[18] Sasidhar AS of The Times of India gave a review stating, "Iddarammayilatho hits you like fresh air, and you instantly fall for the lead characters, refreshingly flesh-and-blood with their set of quirks, flaws and strengths. The first half does ramble a bit and takes time to build up into a riveting second half."[19] APHerald.com gave a review stating "Iddarammayilatho is one time watcher and entire credit goes to Puri Jagannadh."[20] SuperGoodMovies gave a review stating "'Iddarammayilatho' is a beautiful and stylish movie of Allu Arjun and Puri Jagannath. Definitely, it is a worthy watch."[21]

Box office

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India

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The film had a good start in A, B and C Centres in its first weekend. The film collected ₹195 million (equivalent to ₹330 million or US$4.0 million in 2023) on its opening day at worldwide circuits which is a record for Allu Arjun.[22] It showed improvement irrespective of mixed reviews, ending up with a collection of ₹270 million (equivalent to ₹460 million or US$5.5 million in 2023) in 3 Days at the Indian box office.[citation needed] The movie collected a total of ₹450 million (equivalent to ₹760 million or US$9.2 million in 2023) at the box office at the end of its opening week.[23] The film continued to gross steady revenues at all areas, receiving much better response at A Centres, when compared to B and C Centres.[citation needed] The film completed 50 Days in 19 Direct Centers on 19 July 2013.[24] In Nizam Area Iddaramyilatho collected a Share of ₹125 million (equivalent to ₹210 million or US$2.5 million in 2023) in 70 Days.[25]

Overseas

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The movie collected a total of 9174,000 in just 3 days of release.[citation needed] At its opening weekend, the movie collected a total of 17.1 million at the USA Box office.[citation needed] Iddaramyilatho was a good grosser at overseas. It collected $1 million in its full run. Iddaramyilatho earned ₹13 million (US$160,000) through premier shows in the U.S. even before its release.[25] Despite mixed reviews the movie collected $770 million worldwide and the movie was declared as a hit at the box office[citation needed]

References

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  1. ^ "Producer Bandla Ganesh announces the release date of his Iddarammayilatho". Retrieved 6 December 2013.
  2. ^ "Telugu cinema industry loses 300 crores in 2013". The Times of India. 8 December 2013.
  3. ^ "Allu Arjun's interview about Iddarammayilatho". Idlebrain.com. Retrieved 29 May 2013. I have five genres included in Iddarammailatho – action, music, comedy, romance and drama. If I have to specify two genres that dominate, these are romance and action. One can call it as romantic action entertainer.
  4. ^ "Allu Arjun to romance Amala Paul". The Times of India. 12 September 2012. Archived from the original on 29 October 2013. Retrieved 12 September 2012.
  5. ^ "Iddarammayilatho releasing in malayalam | allu arjuan Iddarammayilatho releease in malayalam | Iddarammayilatho movie release date | Allu Arjun Romeo Juliets- Timesofap". Archived from the original on 10 May 2013. Retrieved 10 May 2013.
  6. ^ "Richa bags role opposite Allu Arjun". The Times of India. 19 October 2012. Archived from the original on 3 January 2013. Retrieved 19 October 2012.
  7. ^ "Catherine opposite Allu Arjun in Puri film". Sify. Archived from the original on 31 January 2014. Retrieved 7 November 2012.
  8. ^ "'Iddarammayilatho': Shooting of Telugu film in Spain". News18. 18 February 2013. Retrieved 3 July 2021.
  9. ^ "'Iddarammayilatho First look details". tollywoodandhra.in. Retrieved 4 March 2013.
  10. ^ "'Iddarammayilatho Special page". tollywoodandhra.in. Retrieved 3 April 2013.
  11. ^ "Iddarammayilatho HD theatrical trailer". idlebrain.com. 9 April 2013. Retrieved 9 April 2013.
  12. ^ "Iddarammayilatho Music Review, Rating". apHerald.com. Retrieved 28 April 2013.
  13. ^ "First on Net: Iddarammayilatho Audio Review". Cineoutlook.com. Retrieved 28 April 2013.
  14. ^ "Iddarammayilatho censored with U/A certificate". The Times of India. 24 May 2013. Archived from the original on 18 June 2013. Retrieved 24 May 2013.
  15. ^ "Iddarammayilatho 175+ Screens in Overseas". Idlebrain.com. Retrieved 28 May 2013.
  16. ^ "jeevi review for Iddarammayilatho". idlebrain.com. Retrieved 31 May 2013.
  17. ^ "Exclusive 1st on Net Review : Iddarammayilatho – Puri's stylish offering". 123telugu.com. Retrieved 31 May 2013.
  18. ^ "Iddarammayilatho – Movie Review". Oneindia Entertainment. Retrieved 31 May 2013.
  19. ^ "Iddarammayilatho Telugu movie review highlights". The Times of India. Archived from the original on 8 June 2013. Retrieved 31 May 2013.
  20. ^ "Iddarammayilatho Movie Review, Rating". APHerald.com. Retrieved 31 May 2013.
  21. ^ "Iddarammayilatho Movie Review". SuperGoodMovies. Archived from the original on 7 June 2013. Retrieved 31 May 2013.
  22. ^ "'Iddarammayilatho' collects Rs. 19.5 crore on release day in Andhra". New Indian Express. Archived from the original on 16 November 2018. Retrieved 2 June 2013.
  23. ^ "Iddarammayilatho first week collections". The Times of India. Archived from the original on 27 June 2013. Retrieved 7 June 2013.
  24. ^ "Iddarammayilatho 50 Days Centers List". Cineoutlook.com. Retrieved 19 July 2013.
  25. ^ a b "Iddarammayilatho starring Allu Arjun joins 50 crore club 1st week".
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